I was extremely shocked to see all
of these examples of racism in advertising. I really had no clue and maybe I just
haven’t been analyzing commercials that deeply to notice it. It is the advertiser’s’
job to make us like a product without making it obvious how they are doing it.
I will defiantly be paying more attention to advertisements now when I see them
and honestly before this class I really never paid that close attention to
these types of ads, well, all ads in general that is. I just let the ad do its
magical work on me and I buy the stuff. I was interested in what the commenters
had to say about the article because I feel like they made some great points. See the following.
·
shenanigans
I have to defend the Australian
KFC advertisement: when that story broke here no one knew what the controversy
was. The fact the Australian guy was in "an awkward situation" was
due to the fact he was the only Australian supporter among West Indian supporters
- NOT because they were black and he was white (a series of of ads showed the
same guy in different national crowds: UK, India etc). Furthermore fried
chicken has no racial overtones here as it does in the US. No one here has ever
heard of fried chicken having any racial implications whatsoever. People were
simply confused by the fuss and felt, quite rightly I feel, that the US was
imposing it’s cultural values on others.
I see a really good point here that people
were taking the ad out of context and perceiving it the wrong way that was not
intended. I could see people having a problem with it if it was the only ad but
it wasn’t. Also, people themselves are being racist concluding that black
people like chicken…. Think about it, it could go both ways. I do think that
the advertisement industry should be more careful with what they put out there
though.
Also, the whiting Beyoncé thing… that is
direct racism… That really made me upset and I think that is just out right
uncalled for. That’s all I really have to say about that. But yea, I love Beyoncé’s
work, and what a terrible thing to have happened.
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